BMW 1196801 Front Electric Power Seat Adjustment Memory Switch Actuator

( Manufacturer Part Number: 1196801 ), ( Type: Dashboard Trim ), ( Color: Black ), ( Material: Plastic ), ( Features: Durable ), ( Vintage Part: No ), ( Finish: Matte ), ( Country Of Origin: Germany ), ( Placement On Vehicle: Dashboard, Right )

Review BMW Original Factory Genuine Front Electric Power Seat Adjustment Memory Switch Actuator Oem fits E46 325 330

The **BMW E46 325i/330i Front Electric Power Seat Adjustment Memory Switch Actuator (Part Number: 1196801)** is a precision-engineered component designed to enhance the comfort, convenience, and functionality of your vehicle s front passenger and driver seats. This high-performance actuator serves as the critical interface between the seat s electric adjustment controls and the mechanical linkages, enabling seamless, responsive movement in multiple directions including forward/reverse, up/down, left/right, and tilt adjustments while maintaining the integrity of the seat s memory settings. Crafted to BMW s exacting standards, this actuator is built with durable materials, including robust plastic housings reinforced with metal reinforcements and corrosion-resistant internal mechanisms, ensuring long-term reliability even under demanding driving conditions. The switch features a compact yet sturdy design, optimized to fit seamlessly within the E46 s interior architecture, where it integrates flawlessly with the seat s electric motor system, allowing for smooth and silent operation without compromising on precision. Whether adjusting for optimal driving posture or accommodating passengers of varying sizes, this actuator ensures that every movement is executed with minimal effort and maximum efficiency, contributing to the luxurious and tailored driving experience synonymous with BMW s engineering excellence. Ideal for both original equipment replacement and aftermarket upgrades, this part is a direct fit for the E46 325i and 330i models, ensuring compatibility with the vehicle s original electrical and mechanical systems. By maintaining the factory-level performance of your seat controls, this actuator helps preserve the resale value and operational integrity of your BMW, making it an essential component for any owner seeking to restore or enhance their vehicle s functionality.

### **Analysis of buying a BMW E46 325/330 Front Electric Power Seat Adjustment Memory Switch Actuator (Part #1196801)**

This part is a critical component for the electric seat adjustment and memory function in BMW E46 3-series (325i/330i) models. Below is a detailed breakdown of its pros and cons, followed by a conclusion and recommendation.

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### **Pros of Purchasing This Part**

1. **Direct Fitment and Compatibility**

- The part number **1196801** is an OEM (Original Equipment Manufacturer) actuator designed specifically for the E46 325i/330i, ensuring a perfect fit without modification. This reduces the risk of installation issues or compatibility problems that can arise with aftermarket or generic replacements.

2. **Reliability and Durability**

- BMW OEM components are engineered to meet strict quality standards, often outperforming aftermarket alternatives in terms of longevity. The actuator is built to handle repeated use without excessive wear, which is crucial for seat adjustments that are frequently operated.

- The part is designed to work seamlessly with the existing wiring and control module, minimizing the chance of electrical or mechanical failures over time.

3. **Preservation of Original Functionality**

- The memory function for seat positions is a convenience feature that many drivers rely on. Using an OEM actuator ensures that the memory function operates as intended, without the risk of glitches or incomplete adjustments that can occur with lower-quality parts.

- The actuator is part of the seat s electric drive system, which includes the motor and control unit. A faulty actuator can prevent the seat from moving at all or cause erratic behavior. Replacing it with an OEM part restores full functionality.

4. **Warranty and Support**

- Purchasing from an authorized BMW dealer or a reputable online retailer (such as Mopar, RockAuto, or a BMW parts specialist) often includes a warranty, typically ranging from 6 months to 2 years. This provides peace of mind in case the part fails prematurely.

- OEM parts are backed by BMW s technical support, which can be invaluable if installation or troubleshooting issues arise.

5. **Avoiding Aftermarket Risks**

- Inconsistent seat movement (e.g., jerky adjustments or incomplete travel).

- Premature failure due to subpar materials or manufacturing.

- Potential damage to the seat s wiring or control module if the part is not compatible.

- OEM parts eliminate these risks, ensuring a smoother and more reliable repair.

6. **Resale Value and Ownership Satisfaction**

- Maintaining OEM components can enhance the resale value of your E46, as buyers often prefer vehicles with original or high-quality aftermarket parts. This is particularly true for enthusiasts or collectors who prioritize authenticity and reliability.

- Knowing that the seat adjustment system is functioning perfectly can improve your overall driving experience and satisfaction.

---

### **Cons of Purchasing This Part**

1. **Higher Cost Compared to Aftermarket Alternatives**

- OEM BMW parts are typically more expensive than aftermarket equivalents. The price of **1196801** can range from **$80 to $150**, depending on the retailer, while aftermarket actuators may cost **$20 to $50**. This can be a significant investment, especially if you are on a tight budget.

- The cost may also include additional expenses such as labor (if not DIY) or shipping, which can add up.

2. **Potential for Overkill**

- If the seat adjustment system is not frequently used or if the memory function is not critical to your daily driving, the expense of an OEM part may feel unnecessary. In such cases, a high-quality aftermarket actuator could suffice without compromising functionality.

3. **Lead Times and Availability**

- OEM parts, especially for older BMW models like the E46, may have longer lead times compared to aftermarket parts. Some retailers may not stock this part immediately, requiring you to order it in advance or wait for delivery.

- If you are in a hurry to repair the seat, aftermarket parts may be available faster, though you should still prioritize quality.

4. **Installation Complexity**

- While the part itself is straightforward to replace, the seat adjustment system involves wiring and mechanical connections. If you are not experienced with electrical work or seat disassembly, you may encounter challenges during installation.

- Improper installation could lead to short circuits, loose connections, or damage to the seat s wiring harness. This risk is present regardless of whether you use an OEM or aftermarket part, but it underscores the importance of careful handling.

5. **Potential for Unnecessary Replacement**

- The seat moving slowly or not at all.

- The seat moving in the wrong direction or stopping mid-adjustment.

- The memory function not saving or recalling positions.

- Error codes related to the seat adjustment system (e.g., DTCs like U0100 or U0128).

- If the issue is actually with the **seat motor**, **control module**, or **wiring**, replacing just the actuator will not resolve the problem. This could lead to wasted money if the root cause is not addressed.

6. **Environmental and Ethical Considerations**

- OEM parts are often sourced from recycled or new manufacturing, which can have environmental implications. While this is not a dealbreaker for most buyers, it may be a consideration for those prioritizing sustainability. Aftermarket parts, especially those made from recycled materials, may offer a more eco-friendly alternative in some cases.

---

### **Conclusion**

The **BMW E46 325i/330i Front Electric Power Seat Adjustment Memory Switch Actuator (1196801)** is a high-quality, reliable component that ensures the proper functioning of your seat s electric adjustment and memory features. While it comes at a higher cost than aftermarket alternatives, the benefits in terms of fitment, durability, and compatibility make it the best choice for most owners who prioritize long-term reliability and the preservation of their vehicle s original specifications.

- **Diagnosis**: Confirm that the actuator is indeed the faulty component before buying. A professional scan or inspection can save money and frustration.

- **Budget**: If cost is a major concern, weigh the pros and cons of aftermarket options carefully. Ensure they are from reputable brands with good reviews to avoid poor performance or early failure.

- **Installation Confidence**: If you are not comfortable with electrical or mechanical work, consider having a professional install the part to avoid damaging the seat system.

- **Long-Term Value**: For those who plan to keep their E46 for many years or sell it in the future, investing in an OEM part is often worth the extra cost.

---

### **Recommendation**

1. **Reliability**: The OEM part is less likely to fail prematurely and will perform consistently with the rest of your seat system.

2. **Functionality**: It ensures that the memory function and all adjustments work as intended, which is a significant convenience.

3. **Resale Value**: Keeping OEM components can make your vehicle more attractive to future buyers, especially if it retains its original condition.

4. **Peace of Mind**: Knowing you re using a part designed and tested by BMW reduces the risk of unexpected issues down the road.

**If budget is a constraint**, consider high-quality aftermarket alternatives from trusted brands such as **Dorman, ACDelco, or Bosch**. Look for parts with:

- Positive reviews for fitment and durability.

- A warranty of at least 1 year.

- Clear compatibility with your specific E46 model year and trim.

**Avoid cheap, no-name aftermarket parts**, as they often lack the precision engineering of OEM or reputable aftermarket brands and may lead to recurring problems.

**Final Step**: Before purchasing, verify the issue with the seat system. If the problem persists after replacing the actuator, consult a BMW specialist to diagnose other potential causes (e.g., motor failure, control module issues, or wiring damage).

In summary, **go for the OEM part if you can afford it**, as it offers the best balance of quality and reliability. If you must opt for aftermarket, choose a well-reviewed alternative to ensure a smooth repair.

Details:

#04330SDN106k 7240-1s. IT CAME OUT OF A 2004 BMW 330i with 106170 MILES.

part #: 1196801 prices

• $12.39-$39.95

specifications interiocatruc:

• for models: E46, 325, 330
• for makes: Bmw
• mpn: 1196801
• type: Dashboard Trim
• color: Black
• material: Plastic
• features: Durable
• vintage part: No
• finish: Matte
• country of origin: Germany
• placement on vehicle: Dashboard, Right

general interiocatruc:

• Interior Parts Accessories > Dash Panels Glove Boxes > Dash Panels
• condition: Used

seller interiocatruc:

• city: Garland, Texas
• rating: 99.3%
• # reviews: 7377

offer interiocatruc:

• options: Ship-to-home
• quantity: 1
• sold: 0
• availability: In Stock
• started: April 7, 2026

payments interiocatruc:

• credit card: Discover
• other
• wallet: Apple-pay

returns interiocatruc:

• time: 30 Days
• paid by: Seller
• policy: Returns Accepted

shipping interiocatruc:

• cost: $8.50
• carrier: FedEx
• transit: 3-9 Days
• type: Fixed
• service: FedEx Ground Economy
• class: Economy

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